From TVCs to TikToks, concepts to campaigns,
my speciality is creative work anchored in culture, strategy and brilliant copywriting.
In other words, I'm on the internet. A lot.
But enough chit-chat. Scroll down to see some of my greatest hits, jump to my resume or, if you're feeling lucky, email me.
YouTube
Switching Lanes
Role: Creative Lead
Agency: YouTube Creative Studio
A short documentary that sets off across Europe with five YouTube creators to find out what drove them to swap the daily grind for the open road – and if we should all be doing the same.
YouTube
We're always running, even when we're not
Role: Creative Lead
Agency: YouTube Creative Studio
According to YouTube creators, running isn't just exercise, it's a 24-hour lifestyle that doesn't stop when they take off their trainers. This campaign celebrated their dedication by hyping running creators and partnering with run clubs around Europe.
Empirical
You either like SOKA, or you're boring
Role: Senior Copywriter
Agency: Empirical in-house
SOKA was Empirical's first spirit to go mainstream, so what better way to attract more drinkers than to launch a subversive campaign that calls out people for having the palette of a five year old. Who says being divisive isn't good marketing?
ECCO Shoes
Scandinavians get comfortable
Role: ACD / Copy Lead
Agency: ECCO in-house
A celebration of comfort and simple pleasures, ECCO 2ND COZMO sandals launched with a social-first campaign that visited Copenhagen-based creatives at home. We talked coziness, the art of 'hygge' and how living luxuriously is more about mood lighting than mansions.
AKT
Deodorant born to perform
Role: Copywriter
Agency: Two Times Elliott
AKT wanted to launch into the premium skincare sector with a (drum roll please) bang. Together with design agency, Two Times Elliott, we leaned into the founders' theatre backgrounds and West End connections to craft a brand itentity, story and tone of voice that is truly Born to Perform.
ECCO SHOES
Moves like You
Role: ACD/ Copy Lead
Agency: ECCO in-house
From global campaigns, to seasonal launches, OOH to social to web, our small in-house team produced and created most of ECCO's creative output for over a year and a half under the new brand positioning of Moves Like You. This is only a miniscule selection of what we made.
A huge part of ECCO's brand repositioning was rethinking how they created content. Creative produced six months in advance looked quickly out of place. We instead favoured briefing and working with a range of interesting studios, photographers and creatives to create content that felt relevant to our community and ECCO.
ONEFOOTBALL
The hype is real
Role: Copywriter
Agency: DesignStudio
A tone of voice that is as exciting and non-stop as a 90-minute match. A tone that matches the passion and madness of football and can quickly adapt to the rhythm and energy of every fan.
Bold apologetic design meets loud, chaotic copy – dream team.
Tourism Northern Territory
Go before you die
Role: Copywriter
Agency: Common Ventures
An integrated campaign that convinced over 50s to book a trip to the Northern Territory before they, erm, kick the bucket.
Go on, you're not getting any younger either.